Ever wonder how the genius re-design of the stunning new 2019 Jetta was done and who was behind it?
Meet Klaus Bischoff, Volkswagen’s head designer.
“Cars are always reflecting society, fashion, architecture — they’re part of the development of mankind,” says Klaus Bischoff. “From the beginning, we said we need to have a breakthrough and create a new design language for this product.”
This spectacular design wasn’t done overnight, Volkswagen reports that it reflects years of exacting design work by a dedicated team that had to anticipate American market trends, meet a host of engineering requirements, and eventually craft a look that can appeal to millions.
This is the seventh iteration of Jetta. The sedan has had a successful design history throughout the years. The designers stay up to date on the latest style trends and keep the Jetta up the ranks. With the move to a new chassis and all-new bodywork, designers had a high level of freedom to push the Jetta’s design forward with an American audience in mind — without losing the classic precision that’s a VW hallmark.
“We wanted to create a design that stands out,” says Bischoff, “so when you see it on the road it is charismatic.”
Courtesy of VW Media
The face of the Jetta has all-new stunning LED daytime running lights, the designers created a unique light “signature” for the Jetta. Bischoff notes that, as with other new Volkswagen vehicles like the upcoming 2019 Arteon, the grille and lights are combined into one wide graphic, creating a lower, sleeker appearance.
The 40 miles to a gallon perk is one of Jetta’s driving force, Volkswagen had a new challenge in front of them, slick and fuel-efficient combined. The solution was aerodynamics. An often crease or feature such as larger wheels that adds character also adds aerodynamic drag in the process. So the Jetta’s design team used that challenge to their advantage and incorporated touches such as the discreet spoiler integrated into the trunk lid and an “air curtain” design in the front bumper that calms airflow to a highly competitive 0.27 coefficient of drag.
Courtesy of VW Media
“Most of the time, you look at cars from the back,” says Bischoff, “so it’s important to recognize it.” The rear of the Jetta has a completely reworked approach; it gathers several lines that run the length of the bodywork — emphasizing the longer wheelbase — combined with a taillight/reflector that integrates with the design of the decklid. The deep creases also add what Bischoff calls a “slim-fit, athletic” appearance.
Courtesy of VW Media
Volkswagen wanted to make some other upgrades to slick new Jetta by featuring Jetta’s palette: Sage Green and the vivid Habanero Orange for Jetta owners who want to show their personality and stand out from the crowd.
The 2019 Jetta has hit the showrooms and you can shop for yours now at Reedhasit.com
