For the sixth year in a row, Ford vehicles on display at NAIAS have garnered Autoweek award recognition
Ford is no stranger to creating award winning concept cars and this year, they are making headlines again with their bold new ideas. The Ford Atlas Concept, an eye-catching vision for the future of pickups, has been named Autoweek Magazine’s Most Significant vehicle of the 2013 North American International Auto Show (NAIAS).
“The Atlas Concept is clearly Most Significant winner for the things you don’t see, like hidden aerodynamic improvements and weight savings from high-strength steel and interior parts, like thinner seats,” said Bob Gritzinger, Autoweek executive editor. “Those things add up to significant fuel savings for pickup trucks down the road. A next-generation EcoBoost® with Auto Start-Stop technology also signals why Atlas is a real game changer.”
The Ford Atlas Concept made its global debut at NAIAS on Jan. 15. The truck is a design and engineering study inspired by decades of listening to customers in the places where they work and play.
The Atlas features several breakthrough features including: active aerodynamic elements in the grille, front air dam and wheels that reduce wind resistance to save gas. Truck-specific features that improve capability, durability and productivity include a Dual-Purpose Tailgate Step that integrates with a roof cradle to become a rack for long objects like ladders, Hidden Cargo Ramps to load ATVs and motorcycles, Trailer Backup Assist to enable accurate reversing with a trailer via the simple twist of a knob, and more.
This isn’t the first award-winning year for Ford. In fact, this is the 6th year in a row Autoweek has honored Ford with one of its North American International Auto Show Editors’ Choice Awards. Past winners have included:
2012: 2013 Ford Fusion named Best in Show
2011: Ford Vertrek Concept named Best Concept
2010: Next-generation Ford Focus named Most Significant
2009: 2010 Ford Taurus named Most Significant and 2010 Ford Shelby GT500 named Most Fun
2008: 2009 Ford F-150 named Most Significant
When you’re ready to hit the open road in your new Ford, take the short drive down I-45 to Randall Reed’s Planet Ford in Spring (serving The Woodlands and greater Houston, Texas areas). You can shop online anytime at www.PlanetFord45.com.
