Addison, TX (Nov. 20, 2012) – Randall and Sherry Reed, owners of Starbase Jet, based in Addison, and local Ford and Lincoln automobile dealerships Park Cities and Prestige, have set their sites on a new development opportunity that will allow the family-owned business to expand operations into the Dallas Love Field area.
On November 14, 2012, the city approved a proposal that allows Reed Enterprise Investment Holdings to move forward with transforming the former Legends Airline site and DalFort Aerospace building — that originally served as Braniff Airlines’ at Love Field headquarters — into a new, vibrant mixed-use development that will provide a number of services to the community and add value to the neighborhood for many years to come.
“We are pleased the city understands our vision and has approved for us to proceed with the redevelopment of the former Braniff and Legends Airlines area of Dallas Love Field,” said Mr. Reed. “Our planned mixed-use development of retail, office complex, restaurant, automotive and exclusive ‘Jet Club Elite membership’ aviation fuel and hanger facility is unprecedented.”
The Reed family is known for creating extraordinary customer experiences. Their aviation business, Starbase Jet has been providing leadership and value to private jet travels for more than a decade. It is the recipient of the prestigious Platinum Rating by ARG/US, an accreditation earned by only 10 percent of Jet Charter operators. Starbase is one of the most luxurious and innovative private jet service providers, specializing in private jet charter, private jet membership, professional aircraft management as well as aircraft acquisitions and sales.
The new Starbase Exec facility will offer such amenities as a personal concierge assigned to each member, catering to members every need and desire, free indoor vehicle storage, service drop-off and pick-up, along with a professional detail center for both automobile and aircraft needs. “This will be a true game changer,” states Mr. Reed. “Our exclusive membership club will set new standards for corporate and personal jet flying experiences! We plan on networking Starbase Exec to the many private clubs in the world, similar to high-end memberships found in travel, fractional home ownership and country clubs.”
In addition, the family is one of the largest award-winning, independent Ford dealers in the nation. Their award-winning Prestige Ford in Garland and Park Cities Ford and Lincoln in Dallas has served the Dallas/Fort Worth markets for over 20 years. Randall and Sherry have served as the official spokespersons on local TV and radio stations since their inception. “The ability to engage the consumer one-on-one, expressing our family and moral values has catapulted us to one of the largest Top-100 Mega Dealers in the USA,” states Mr. Reed. “Sherry and I are proud to continue the traditions started in Garland 25 years ago by offering incredible award-winning customer service, state-of-the-art facility design and comfort, along with over 1,000 associates that have built our companies into businesses anyone would be proud to own.” Mr. Reed added.
The Reed’s also have owned and operated the No. 1 selling Ford retailer in Houston for 12 years called Planet Ford. It was built on a brand new concept Mr. Reed calls “Autotainment.” The facility incorporates the latest and greatest technologies with the most enjoyable purchase experience a consumer could ask for.
The City of Dallas approved Reed Enterprise Investment Holdings to lease approximately 1,050,138 square feet of land and the 700 vehicle-parking garage that once serviced the old Legend Aviation facility. The Reed’s plan on this being the launching pad to start the redevelopment of the Lemmon corridor of Love Field. “We plan on visiting with our neighbors throughout the development and design stages to assure all that we are building a business complex everyone will be proud to have in their community,” Mr. Reed said. The final step is to receive approval from the Federal Aviation Administration and Texas Historical Commission.
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About Starbase Jet:
Starbase Jet is a premiere, on-demand charter aircraft carrier provider and management company, providing leisure and corporate travelers with private aircraft charters to anywhere in the world. Founded in 2002 by Chairman and CEO, Randall Reed and his managing partner Joel Brookshire, the company employs a team of highly experienced pilots, mechanics and support staff. Starbase Jet is based out of Addison and Houston, Texas. More information about the company can be found at www.StarbaseJet.com.
About Starbase Exec:
Starbase Exec is a new, exclusive “members only” club that takes personal and corporate jet services to the next level. The private club, overseen by managing partner, Dan Claassen, provides personal concierge service, transportation services, free vehicle storage, a professional detail center for both automobile and aircraft needs, among a myriad of other elite privileges.
About Randall Reed’s World Class Automotive Group:
World Class Automotive Group, owned by Randall and Sherry Reed, is a family-owned business comprised of several dealerships throughout Texas, including: Park Cities Ford and Lincoln in Dallas, Prestige Ford in Garland, Planet Ford in Spring, Planet Lincoln in Spring, Planet Ford in Humble and Hillcrest Ford in Huntsville. Learn more at www.BigFordMan.com.
About Randall and Sherry Reed:
Randall and Sherry Reed have built a highly successful, Texas-based automotive dealership and private aviation group on the foundation of managing from the ground up with over 35 years of automotive and a decade of charter aircraft experience. Mr. Reed worked his way up from a diesel engine mechanic in the late ’70s and progressed through sales, finance and management departments. Mr. Reed leveraged his hands-on training, along with his many incredible business partners; into the award-winning, billion-dollar sales organization it is today. The Reeds have created an iconic brand within the Texas markets, capitalizing on their 25-year marriage and market recognition with fun, wholesome commercials showcasing their quality products, award-winning stores and community pride. The couple also provides automotive insights in their monthly eNews column, “He Drives, She Drives” and on their automotive blog. To learn more, please visit www.TheReedFactor.com.
