Ford drives home a trophy case full 2018 SEMA Awards. Three perennial favorite Ford vehicles collected Vehicle of the Year awards at the annual SEMA (Specialty Equipment Market Association) show in Las Vegas this month. F-Series, Mustang and Focus all received top honors.
“We are honored that SEMA Show exhibitors have bestowed Ford with these prestigious awards,” said Hermann Salenbauch, global director, Ford Performance. “We make a point of embracing the aftermarket and appreciate this endorsement from the SEMA community as we strive to keep our best-selling nameplates among the most customized vehicles around the world.”
Courtesy of Ford Media
The Ford F-Series, known as America’s favorite truck, was named SEMA’s Truck of Year. This is the Ford F-Series eighth time to garner this honor in a nine-year history of the award. Ford’s new campaign “Built Ford Proud” is showing that the brand is living up to its new marketing moniker.
Courtesy of Ford Media
The Ford Mustang, this is the world’s best-selling sports coupe and America’s best-selling sports car, received its sixth award from SEMA when it was named Car of the Year for the fourth time. The Mustang has been named Sports Coupe of the Year by SEMA twice.
Courtesy of Ford Media
Focus continues to garner a strong following in the aftermarket with its performance ST and RS variants leading the draw. The nameplate has won four repeat awards from the SEMA organization in Sport Compact and Hatch categories.
“Ford vehicles serve as great platforms for personalization, evident by the three SEMA Awards announced today,” said Chris Kersting, SEMA President and CEO. “Regardless of whether drivers are choosing a car, truck or sport compact vehicle, they can be confident in knowing there’s a tremendous range of options for customization when they select a Ford vehicle.”
Ford’s presence at SEMA remains the largest of any automaker with more than 50 vehicles on display, including a large collection of custom builds at its stand. This is the eighth year for the Ford Out Front performance demonstration track, annually a lead attraction at the show.
Specialty Equipment Marketing Association (SEMA)
The Specialty Equipment Marketing Association (SEMA) was founded in 1963. The SEMA event is held annually during the first weekend of November in Las Vagas, Nevada.
The SEMA Award is an annual award given to vehicle models in four categories: Hottest Car, Hottest Sport Compact, Hottest Truck and Hottest 4×4-SUV. According to the SEMA Show, “The SEMA Award winners represent the models that industry experts—the SEMA Show exhibitors—seek to feature most often in their booths as the hottest rides for the enthusiast market. It also underscores the cooperative relationship between the automakers and SEMA-member companies.”
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