Courtesy of Ford Media
Built Ford Tough hasn’t changed gears, but in this edition of Reed Factor news, you’ll see how Ford has EcoBoosted its powerful message with a new Built Ford Proud campaign. If you tuned into NCAA college football this past weekend, you’ve already had a look into how Ford Motor Company is highlighting its passion, commitment and innovation in crafting vehicles for over 115 years.
At the heart of the ads… pride. The commercials, featuring acclaimed actor Bryan Cranston, are infused with Ford’s award-winning lineup, a voice of confidence, a touch of swagger, as well as the American automakers advanced technology and ambitions to lead the smart vehicles for a smart world.
“Every Ford employee I know comes to work each day proud to drive a Ford vehicle and to build great products, services and experiences for our customers,” said Joy Falotico, Ford group vice president and chief marketing officer. “That’s at the heart of this campaign.”
This new ad campaign ushers in Ford’s beautiful new lineup of vehicles rolling into in the hot-selling SUV and truck segments. The Ford lineup includes: the returning Ford Ranger pickup, which begins production this month at Ford’s Michigan Assembly Plant. On sale, next year will be the new Escape and Explorer.
The straight-talking spots emphasize Ford’s unique family heritage, manufacturing excellence and history of innovation.
Courtesy of Ford Media
Expanding a Winning Portfolio
Ford’s new lineup of vehicles is also going to include more hybrid models, additional electric vehicle options and all will be available with Ford’s Co-Pilot360. It is said to be the most advanced suite of standard driver- assist technology.
In addition to Ranger, Escape and Explorer, the automaker is to be launching in 2019 the new Mustang GT500, a new F-Series Super Duty as well as a new Transit full-size van. Last but not least, in 2020, an all-new fully electric performance utility vehicle is to be rolling into Ford showrooms.
Increasing the Ford Customer Experience
The pride that Ford takes in their vehicle is also being amped up in their customer care. The company has new actions target at making vehicle ownership more enjoyable and hassle-free. In addition, they are putting an increased emphasis on customer loyalty with a new rewards program — similar to those offered by airlines and financial services companies.
The new program is gong to be called FordPass Rewards. It will available through consumers’ FordPass app and is set to be launched in early 2019. Watch for more details on vehicles, technology and the rewards program news in future TheReedFactor.com blogs. To shop for a new Ford now, visit www.ReedHasIt.com!
