This is an exciting week for our Randall Reed Ford dealerships, as we celebrate the rebirth of the 2019 Ford Ranger. Yesterday marked the first day of production for the mid-size pickup after an eight-year hiatus. Production units head to showrooms starting on Monday, with sales beginning early January.
“Ford truck fans demanded a midsize pickup that’s ‘Built Ford Tough,’ and we’re delivering with our all-new Ranger that’s specially designed and engineered for American truck customers,” said Joe Hinrichs, Ford’s president of global operations. “At the same time, we’re revitalizing our Michigan Assembly Plant and securing good-paying jobs for our hourly employees here in the U.S.”
Ranger Production Built Tough
Ford has invested $850 million to build the brand new Ranger at Michigan Assembly Plant, as well as the highly anticipated Ford Bronco, scheduled to begin production in 2020. The new truck is part of an onslaught of new vehicles coming between 2018 and 2020, when the company aims to replace 75 percent of its U.S. portfolio.
The Ranger is designed to appeal to today’s midsize truck consumer who are both a blend of city dweller and weekend adventurer. The pickup truck will deliver utility, capability and technology those customers want and need.
Powered by a 2.3-liter EcoBoost® engine and class-exclusive 10-speed automatic transmission, Ranger will deliver driver-assist technologies and connectivity features as well as best-in-class payload, gas towing and gas torque.
“We have been waiting for this day for a long time,” said Michigan Assembly Plant Manager Erik Williams. “The Ranger is back home in the U.S., and our employees at Michigan Assembly Plant are thrilled to be able to build it for our customers.”
Ford Tech Offerings
The new mid-size truck offers such innovative technologies as standard Pre-Collision Assist with Automatic Emergency Braking, available Blind Spot Information System with class-exclusive trailer coverage, and available SYNC® 3 with Apple CarPlay™ and Android Auto™ compatibility.
The truck is to be with available FX4 Off-Road Package includes Terrain Management System™, which provides multiple selectable drive modes and all-new Trail Control™ to help get through the toughest challenges.
Yesterday, Ford Motor Co. also held a special celebration to mark the kickoff of Ranger production. The celebration included leaders from Ford and the United Auto Workers. Plant employees, media and others had a chance to ride in a Ranger on a custom-built, off-road course in the parking lot of the plant.
For more information on the upcoming Ford Ranger, stay tuned to the Reed Factor, see your local Randall Reed Ford dealership in the greater Dallas/Fort Worth and Houston areas or visit ReedHasIt.com.
Read more about the production day celebration over at Ford’s Media site here.
