Photo courtesy of Ford Motor Company
The Reed Factor has more automotive news you can use. Safety is always a primary concern when shopping for a new vehicle. The Ford Motor Company has announced that it has earned its best-ever scores in the 2018 J.D. Power Initial Quality Study. They report overall quality improvements that are outpacing the industry, especially in advanced audio, connectivity, entertainment and navigation technology.
The J.D. Power study, which has taken place for the past 32 years, measures vehicle quality by analyzing the first 90 days of ownership. The study ranks Ford No. 2 among all automakers.
Ford’s scores are helped by substantial improvements in technology quality. Almost every Ford and Lincoln vehicle equipped with SYNC® 3 connectivity technology, leads its quality segments with significantly better than average quality scores.
“Customers want a vehicle that keeps them connected whether they’re going places or just out enjoying a drive,” said Jim VanSlambrouck, Ford’s Director of Quality for The Americas. “Our improving quality scores show we are delivering smart vehicles for a smart world that are also easy to use.”
Ford also showed improvements in exterior, seating, the drive experience, feature control displays, the interior and air conditioning categories. As a result Ford Motor Company earned more vehicle segment awards than any other automaker. Overall, the company has nine vehicles in the top three of their respective segments – including top honors for Ford Expedition, Ford Mustang, Ford F-Series Super Duty, Lincoln Continental and Lincoln MKC.
The Ford brand improves for the fifth year in a row and at a rate faster than the industry, showing 81 problems per 100 vehicles, down from 86 in 2017. Lincoln improves to a third-place ranking among premium brands, with 83 problems per 100 vehicles, down from 92 in 2017.
“While we’re pleased with our results, we know quality is a race that never ends – and we’ll keep pushing to deliver even higher-quality vehicles for our customers,” said VanSlambrouck.
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