Dallas, TX–Randall Reed, owner of World Class Automotive Group, is pleased to announce the ground breaking of a new Lincoln dealership at 7701 Lemmon Ave., Dallas, Texas on June 5, 2018 at 4 p.m. The new luxury automotive dealership is part of the 25-acre, $140-million mixed-use redevelopment taking place at the historic Braniff International Airways facility at Dallas Love Field.
The iconic building, now known as the Braniff Centre, will house the 267,342-square-foot Lincoln dealership, as well as aviation facilities, entertainment venues and hospitality facilities. When completed, Mr. Reed’s Dallas Lincoln dealership will be the largest Lincoln-branded automotive facility structure in North America.
The facility has been a dream of Mr. Reed, a Texas dealer and entrepreneur, for the past seven years. “We’re extremely excited to finally be breaking ground on this project,” said Mr. Reed. “The synergy is beyond anything I could have imagined in the seven years that we’ve been working on this project.”
The project transformation has been conducted in partnership with the Texas Historic Commission. “This amazing redevelopment will not only preserve this important piece of Dallas history, but create wonderful business opportunities that will provide incredible services to our local community.”
In 2009, Mr. Reed retained Michael Graves, The Gravity Company, to develop his vision of the mixed-use development. The Gravity Company in tandem with FRCH Design Worldwide have worked with the Federal Aviation Administration, Texas Historic Commission and the National Parks Service to securing the approvals needed to meet the guidelines and preservation requirements.
While updating the structure to serve contemporary uses, it was crucial to keep the original designs of William Pereira and Charles Luckman and retain the spirit of flight seen in elements such as the inverted butterfly roof architecture.
This approved project has allowed Mr. Reed to attract development partners including: Lincoln Property Co., Blue Star Land LP and aviation company, The Arnold Cos (TAC). Each have projects that are a part of this master development.
The restoration and expansion of the Braniff building will help restore a portion of the airfield to an earlier time in aviation history and recapture the modern jet-setter lifestyle that was once defined by Braniff International Airways in the ‘50s. Renovations are expected to be completed by summer 2019.
Randall Reed’s Park Cities Ford Lincoln is the current site of the Lincoln franchise at 3333 Inwood Road, Dallas. The Ford franchise will remain at that location, its home since 1992.
Ground Breaking
Date: June 5, 2018
Ground breaking: 4 p.m.
Location: 7701 Lemmon Ave.
Dallas, Texas 75209
