Ron Elvebak, Park Cities Ford/Lincoln; Jeff Enright, Park Cities Ford/Lincoln GM/OP; Shawn Burns, Planet Ford Spring GM/OP; Randall Reed, Owner; John Centner, Planet Ford Humble GM; Justin Wright, Prestige Ford GM/OP; posing with Triple Crown and J.D. Power 2018 Dealer of Excellence for the Customer Sales Experience.
Randall Reed, owner of World Class Automotive Group, has achieved a historic Ford first. He is the first independent dealer to win the highly coveted Triple Crown at every World Class Automotive dealership in the same year. In addition, in 2018, Randall Reed became one of only seven dealers inducted into the Ford Dealer Hall of Fame.
One of the biggest highlights from the Grand Opening celebration came from the awards and ribbon cutting ceremony. Ford Motor Company executives were on site to award Mr. Reed, Mrs. Reed and every World Class Automotive dealership with Ford’s highest recognition, the Triple Crown.
“We are thrilled to celebrate this unprecedented achievement of every independent dealer’s location earning Ford’s highest honor,” said Mr. Reed.
Ford’s CEO James Hackett congratulates Planet Ford in Spring’s owner Randall Reed.
Ford’s CEO, James Hackett; Mark LaNeve, Vice President of U.S. Marketing, Sales and Service; Joy Falotico, group vice president, Lincoln and Chief Marketing Office; and Elena Ford, a member of the Ford family, among many other Ford executives, spoke at the event and presented a selection of the groups 25 awards. From honoring Mr. Reed as being only the7th Ford Top Sales Hall of Fame inductee to receiving a historic Triple Crown Award for every Randall Reed Ford dealership earned in the same year; it was a momentous occasion.
World Class Automotive Dealership Awards:
- Ford Dealer Hall of Fame–based on sales volume but also requires a dealer be respected and admired loved by the Ford Motor Company, Ford Credit, their own employees as well as other Ford dealers.
- Ford Triple Crown–awarded to the most elite dealers in the nation. In order to be recognized, a dealership must receive all of Ford’s top awards, which include: the President’s Award for customer service; the Ford One Hundred Club, an honor based on vehicle sales; and the Premier Club.
- Ford President’s Award–given to recognize that a dealership has achieved excellence in customer satisfaction.
- Top One Hundred Club–recognition for achieving excellence in Sales, Service or Parts.
- Partners in Quality–recognizes dealers who have shown the highest level of outstanding customer service and satisfaction as well as their ongoing partnership with Ford Credit.
- Premier Club–honorees are comprised of an elite group that is truly committed to excellence.
- Salute to Dealers–a Ford community service initiative that identifies and honors Dealer Principals who improve the lives of those in need.
“This incredible accompaniment recognizes your well deserved commitment to your communities, charities, customers, employees and Ford Motor Company,” said Dianne C. Craig, Director of U.S. Sales for Ford.
Since the inception of the Triple Crown, only 78 dealers have achieved the distinction, with less than half a percent winning it on an annual basis.
“In total, our Ford stores have garnered this amazing honor 10 times, and it marks the 6th consecutive year for a Planet Ford location.” Award-winning service is nothing new; the family-owned dealerships take great pride in garnering top awards for 30 years.
For more award winning service, visit any of our Houston-area (Spring, The Woodlands, Aldine, Humble, Kingwood, Atascocita, Cypress) and Dallas-area Ford (Dallas, Park Cities, Garland) and Lincoln dealerships, or go to www.ReedHasIt.com.
