Demonstrating its commitment to exceeding customer expectations, World Class Automotive Group dealerships have been certified in the J.D. Power 2018 Dealer of Excellence ProgramSM, which recognizes a select number of vehicle dealerships throughout the United States that provide exceptional customer service.
“This certification sets us apart, especially coming from such an authority as J.D. Power,” said Randall Reed, owner of World Class Automotive. “We are incredibly proud as this is a difficult recognition to achieve. We have garnered it at all of our World Class Automotive Ford and Lincoln locations. In addition, we have done so in tandem with the historic first of aching the Ford Triple Crown at every one of my Ford locations in the same year.”
World Class Automotive Group J.D. Power 2018 Dealer of Excellence includes Randall Reed’s Prestige Ford, Randall Reed’s Park Cities Ford, Randall Reed’s Park Cities Lincoln, Randall Reed’s Planet Ford in Humble, Planet Ford in Spring, and Planet Lincoln.
Known for its “Voice of the Customer” research for 50 years, J.D. Power and its Dealer of Excellence Program help consumers identify leading retailers that will go the extra mile. Buying a vehicle can be an overwhelming process, which is why dealers recognized in the Dealer of Excellence Program are highlighted for helping consumers confidently make that big step. Dealerships at this level of excellence are hard to find, as shown in the exclusivity of the program in that not all dealerships qualify.
To qualify, the dealers must meet three main criteria. First, J.D. Power limits the percentage of eligible dealerships based on each brand’s performance in the most recent J.D. Power U.S. Sales Satisfaction Index (SSI) Study.SM Thus, proportionally more dealerships from top-performing brands can become a J.D. Power Dealer of Excellence. Dealerships must also rank among their brand’s top performers in key customer satisfaction areas consistent with measurements found in the SSI Study.
Finally, qualifying dealers must pass an audit to show they meet or exceed J.D. Power sales best practices. Those best practices include, but are not limited to, listing vehicle inventory and pricing on the dealership website; negotiating in an efficient and transparent manner; offering a fair trade-in value; and presenting a clear and easy-to-understand menu of finance and insurance products.
About World Class Automotive
World Class Automotive Group is owned by Randall, Sherry and Shelby Reed. The family-owned business is comprised of several multi-award winning dealerships throughout Texas, including: Planet Ford in Spring, Planet Lincoln in Spring, Planet Ford in Humble, Prestige Ford in Garland and Park Cities Ford and Lincoln in Dallas. To learn more, visit www.ReedHasIt.com.
J.D. Power 2018 Dealer of Excellence for the Customer Sales Experience.
*For J.D. Power award information, visit jdpower.com
