Ford is at it, again! They’re looking for innovative new ideas and asking those who are usually on the side of learning to help teach them about what people want in the future from their vehicles and communication.
Ford and the University of Michigan Transportation Research Institute (UMTRI) are offering undergraduate college students a chance to contribute to the future of Vehicle-to-Vehicle (V2V) communications.
Stop and think about this. Students have the opportunity to innovate for safety and sustainability using vehicle communications technology that allows vehicles to talk to each other… wirelessly. Can you imagine that?
“The competition encourages the development of new mobile applications on the connected vehicle platform that we hope will generate creative thinking about how to grow the potential for V2V technologies in the future,” according to Paul Mascarenas, the chief technology officer at Ford and vice president of research and innovation for the automaker. “This research is pivotal to the delivery of the next generation of Ford driver assistance technologies and will globally benefit Ford customers, other road users and the environment.”
Ford is seeking to develop new applications and features that will allow their future customers to drive more safely and have better information to reduce their travel times and fuel consumption.
“While connected technology has been fundamentally aimed at safety, it presents a platform for many other applications from mobility to the environment; from emissions and energy efficiency to the economy,” said Peter Sweatman, director UMTRI. “We are confident that the greatest innovation will come from students who have essentially grown up using technology. They see connected technology and automatically think how it can be used to make the greatest impact. This is a chance for them to be part of the future of transportation.”
Real World
According to Ford, this competition is running concurrently with Safety Pilot Model Deployment, a $25-million pilot that establishes a real world test site in Ann Arbor, Mich. to study wireless communications among vehicles and roadside equipment for use in developing future safety measures and technologies. Nearly 3,000 vehicles are to participate in the test, which will evaluate this technology in real-world conditions. Ford has fully equipped eight Taurus SHO vehicles with integrated V2V and data acquisition systems for the year-long test. Automotive supplier Denso is also providing support for the competition.
The Challenge
Multidisciplinary teams of students are challenged to advance dedicated short-range communications (DSRC) through the development of new and innovative applications that benefit road users in the areas of safety, mobility and sustainability. The teams are not limited to personal cars or trucks. Rather, they are encouraged to include the full spectrum of road users including commercial vehicles, transit buses, motorcycles, bicycles and pedestrians.
Backgrounds in electrical, mechanical and computer engineering are important, but interdisciplinary teams will be required to develop holistic applications.
The teams are going to be given access to UMTRI’s V2V lab during the project, as well as a UMTRI and Industry research mentors. Two two-way DSRC devices, including antennas and cabling, are to be supplied to each team, as well as protocol and installation documentation for the devices. Teams will be given appropriate access to one or more vehicles on which devices can be installed and a stipend of up to $2,500 to offset additional costs.
Idea submissions are due December 1. Ford will participate in the judging for the competition, with the award announcements in late April.
The winning team earns $5,000, while second place receives $2,500 and third place gets $1,250. At least one award will recognize modes other than passenger vehicles.
I cannot wait to see what comes from this competition and what lies down the road for the future of Ford and car communication!
Source: http://media.ford.com/article_display.cfm?article_id=37341