Chances are you have seen the Ford Warriors in Pink, the Ford program working to raise awareness and fund raise in the fight against breast cancer. Now they have created a new limited-supply t-shirt that is inspired by James Denton, a film and TV actor who is also a supporter of the fight against breast cancers.
For every t-shirt sold, 100 percent of net proceeds will go directly to the Pink Fund. Newly added as a charity partner to Ford Warriors in Pink, the Pink Fund is an organization that provides short-term financial aid to people during active treatment – giving them time to fight, heal and get back on their feet.
“The last thing someone with breast cancer needs to worry about is how they are going to pay their bills,” says Denton. “With the muscle of Ford Warriors in Pink behind the Pink Fund, we think we can really accomplish something for people.”
The shirt inspired by Denton showcases symbols of a warrior and illustrates the fight that it takes to battle the disease. You can find it now at fordcares.com.
The t-shirt, along with the latest collection of Ford Warriors in Pink apparel and accessories, is created for women, men and children, featuring symbols of hope and strength in the fight against breast cancer. “Warriors in Pink is all about the courage and strength it takes to fight this disease,” said Tracy Magee, Ford Primary Brand Experiential Marketing manager. “We are thrilled to be working with James Denton and the Pink Fund, as this partnership is just one more way for us to raise awareness and continue the fight.”
The Ford commitment runs well beyond raising funds. The company is dedicated to making a difference 365 days a year by encouraging women to become informed and visit their doctors, educating them that early detection saves lives. 2012 marks Ford Motor Company’s 18th year of support, having dedicated more than $115 million to the cause to date.
