A recent survey shows 82 percent of Americans are paying more upfront for green products that save money over the long term. In addition, many drivers reported driving slower and taking other steps to conserve fuel along the ways. This is all per a Ford-commissioned survey by leading market research firm Penn Schoen Berlandalso.
It found consumers are shopping for energy-efficient washers and dryers, solar panels, and vehicles like the fuel-efficient 2013 Ford Fusion. In addition, many American drivers are slowing down, coasting more to stops, and in some cases even slipstreaming behind larger vehicles to save gasoline.
One greener good that drivers are shopping include the all-new 2013 Ford Fusion. It offers hybrid-based Auto Start-Stop technology that shuts off the engine at stops to reduce fuel consumption in stop-and-go driving conditions.
If 50,000 customers add the $295 Auto Start-Stop Fusion option, they could help save more than a whopping 14 million pounds of CO2 emissions and nearly 1 million gallons of gasoline annually.
The all-new Fusion is the first vehicle ever to offer the power of choice with fuel-efficient EcoBoost®, EcoBoost with Auto Start-Stop, hybrid and plug-in hybrid powertrains.
