Lincoln News: New MKZ Hybrid Priced the Same as Gas Model

Lincoln is about to achieve an auto-industry first by offering a luxury hybrid vehicle for the same price as the model that runs on gas. The 2011 Lincoln MKZ Hybrid will be released in the fall and it will have the same price as the non-hybrid version.

Take a look at the official announcement from thefordstory.com:

A Different Kind of Sticker Shock

This may be shocking news: When the 2011 Lincoln MKZ Hybrid goes on sale this fall, it will have an MSRP identical to the 2011 Lincoln MKZ gas model and below the 2010 Lexus HS 250h, the nearest competitor to the MKZ Hybrid. The 2011 MKZ will start at $35,180, including destination and delivery.

Lincoln is the first automaker to offer luxury customers a premium hybrid vehicle with an MSRP that matches its conventional gas sibling.

The decision to offer the Lincoln MKZ Hybrid and gas models at the same price point is another example of the Lincoln philosophy of bringing luxury standard to customers. From standout product design, and class-leading technology and powertrains that deliver top performance and fuel efficiency, Lincoln is changing the game in the luxury market.

You can watch an interview with Gil Portalatin, Hybrid Systems Applications Manager for the Lincoln MKZ Hybrid by clicking here.

The 2011 Lincoln MKZ Hybrid uses the company’s second-generation hybrid technology – the 2.5-liter Atkinson-cycle I4 hybrid engine – named one of Ward’s 2010 “10 Best Engines.” The system combines the best attributes of the gasoline engine and electric battery-driven motors to deliver optimal performance and fuel economy.

The Lincoln MKZ Hybrid delivers a 41 mpg fuel economy rating in the city, topping its only near competitor – the 2010 Lexus HS 250h – by 6 mpg. It also trumps the Lexus with more passenger space, more standard luxury and segment-exclusive safety features.

Click here to find more information on the 2011 Lincoln MKZ Hybrid on www.lincoln.com.

Lincoln is also taking registrations through the company’s Facebook page for you to be one of the first people to test drive the new MKZ Hybrid. Plus, if you register, you’re entered to win a gas card worth 200 gallons of gas (which is what the MKZ Hybrid could save you versus a regular gasoline-powered midsize luxury sedan).