New Year, New Ways to Help Community

It’s a New Year and as many look at their resolutions, at The Reed Factor, we like to look at ways to do more good.

For example, at Planet Ford in Spring, Texas and our team greatly enjoy helping our local community partners, including the Rotary Club of The Woodlands. This week’s meeting did not follow the typical meeting agenda. Instead, The Woodland Rotarians used their time to support STOP HUNGER NOW. Together, we packaged meals through a fun, hands-on assembly line process. When it was all said and done, nearly 10,000 meals had been assembled.

Each dehydrated meal is highly nutritious and comprises of rice, soy, vegetables, flavoring and essential vitamins and minerals. Each care package provides a reasonable serving for six and can be transport, stored and distributed to those in need.

STOP HUNGER NOW is a significant contributor in domestic and international disaster response efforts. The organization provides more than 5 million meals and 400 tons of aid to support the victims of the Haiti earthquake in 2010 and nearly 200,000 meals to victims of Hurricane Sandy in 2012.

At Planet Ford in Humble… here is one way they are helping.

mosaic charitable organization 11.56.27 PMMOSAIC Program students like Cole Nelson are working hard to have a successful life, but getting to work used to be a challenge for him. Imagine going to a job interview on a school bus or in a van that breaks down? That was a reality for him and for dozens of other students in the MOSAIC program.

“We would ask is there a van available, is there a vehicle available?” said Robin Pullen, MOSAIC teacher.

These are students between the ages of 18 and 22 that work every day to learn life skills needed for the post-secondary world. They would use district school buses and old maintenance vans as their transportation from point A to point B.

“We appreciate the white vans more than anyone will ever know, but they are smelly, and they are old, they are nasty, the doors don’t close, and the dash falls off, and the air doesn’t work,” said Pullen.

Their need was obvious, but the students desire to succeed would surpass it. On September of 2013, the owner of Planet Ford saw the need and decided to act.

When you see the children, and you see their need, it is our responsibility and our duty to make sure that they fulfill their needs; at that point Randall said, let’s just give them an expedition,” said Chuck Kramer, Planet’s Ford General Manager.

At Prestige Ford in Garland, Texas…

The community team is working with the Good Samaritans of Garland to help those in need with food and clothing drives.  They are are also working with area schools as we prepare for the Ford Drive Your Dreams campaign to help kids with everything from books to scholar ships.


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Ford Named Blue Ribbon Co. by Fortune

Ford Motor Co. is the the only automaker on the Blue Ribbon list. The American automotive company has appeared on four Fortune lists this year:

  • No. 42 on Change the World
  • No. 27 on the Global 500
  • No. 9 on the Fortune 500
  • No. 6 in the motor vehicles industry on the list of the World’s Most Admired Companies

This year’s Blue Ribbon Companies ranking is comprised of 25 companies — the most in any year. To shop for your new or pre-owned Ford, visit

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The Reed Factor Lights Up for Project Green Light

veterans day project green light planet ford
The Reed Factor
and the Randall Reed’s family of dealerships salute all who have served the USA.  Our award-winning team would like to extend our true appreciation to all of the amazing men and women who have and are provided their service to our nation. From sales to service, we are proud to have many people who work in our dealership that have served our country and/or have loved who are currently serving.

Chuck Kramer, GM/OP, shows his Project Green Light shirt off that the team is wearing this Veterans Day.

Chuck Kramer, GM/OP of Planet Ford in Humble, TX location, shows his Project Green Light shirt off that the team is wearing this Veterans Day.

This week, we all not only pause to reflect, remember and be thankful this Veterans Day, we are lighting up the nights in green (aka Project Greenlight) to show our support across the great state of Texas at all of our locations.

In addition, Ford Motor Co. is showing their appreciation for all who have provided their honorable service to our country. Ford is providing a Ford Military $500 Bonus Cash Offer*! This exclusive offer is good toward the purchase or lease of an eligible new Ford or Lincoln vehicle.

*Available only to active members, retirees, veterans within 180 days of separation, and immediate family members of U.S. Army, Navy, Air Force, Marines, Coast Guard, National Guard or Reserve who are U.S. residents.  Proof of affiliation and driver’s license required. Limit one offer per military. Member or qualifying relative. May not be combined with other private offers. Take new retail delivery from dealer stock by 1/4/2016. See dealer for details.

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Steering New Technology in Ford Vehicles

Ford Adapative Steering on 2016 EdgeFord is always at the helm of automotive innovation. So, it’s no surprise to the team at at The Reed Factor, when the 2016 Ford Edge lands on the showroom later this year, Ford will introduce the company’s innovative new technology set to redefine the idea of “power steering.”

The American automaker’s new adaptive steering will now make it easier for drivers to maneuver their SUV at low speeds while making the vehicle more enjoyable to drive and even more agile at higher speeds. Adaptive steering will be standard on Edge Sport and available on Edge Titanium.

“First and foremost, all Ford Motor Company products have to offer a great driving experience,” according to Raj Nair, the Ford group vice president, Global Product Development. “This technology can help make vehicles easy to maneuver and fun to drive.”

Ford’s new adaptive steering changes the ratio between the driver’s actions at the wheel  and how much the front wheels turn. In vehicles without the technology, this is a fixed steering ratio. With adaptive steering, the ratio will be continually changing as the vehicle’s speed changes which optimizes the steering response in all conditions.

So when the vehicle is at lower speeds, for example: pulling into a parking space or maneuvering in tight areas, fewer turns of the steering wheel are required. Adaptive steering makes the vehicle more agile and easier to turn as it dials more steering into the road wheel.

At highway speeds, the system optimizes steering response, letting the vehicle react more smoothly to each steering input.

The system – created in collaboration with engineers from TKAG, a Germany-based automotive supplier – uses a precision-controlled actuator placed inside the steering wheel, and requires no change to a vehicle’s traditional steering system.

The actuator – an electric motor and gearing system – can essentially add to or subtract from a driver’s steering inputs. The result is a better driving experience at all speeds, regardless of vehicle size or class.

After rolling out on the 2016 Edge, adaptive steering will be available for other Ford and Lincoln vehicles in the future. It is also being introduced in Europe, initially on Ford S-MAX and Galaxy.

When you’re ready to get your new Ford or pre-owned card, truck or SUV, shop online anytime at!

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Ford Offers Hot Weather A/C Tips

Temperatures this time of year are hot, hot, hot. It’s crucial that you’re car, truck or SUV’s air conditioning system is working properly to keep you cool — especially on during your summer road trips.

Quick Tips:

  • Did you know that selecting a lighter exterior color and/or a lighter interior color can aid in reducing heat buildup in your parked vehicle?
  • When you get into your car, lower the windows for a few minutes to allow the hot air to be pushed out of the vehicle.
  • Don’t hold back on the A/C, set it to max to help  quickly cool down the vehicle.
  • If you get too cold, don’t switch the A/C on and off; instead set the temperature or fan speed to help keep the temperature both comfortable and consistent.
  • For some the challenge is that it is too cold in the front, and not cool enough in the back of the vehicle. Instead of shutting the A/C vents in the front, redirect them to the ceiling or sides of the vehicle to keep air flowing to the rear.
  • When the temps do betting to cool down, consider the option of driving around town with the A/C off and the windows rolled down.
  • Park in the shade whenever possible and utilize a reflective windshield shade. It can greatly aid in the reduction of heat buildup in a parked vehicle. Cabin temperature at startup will be much lower, and temperature comfort will be achieved much sooner on your drive.
  • If your vehicle is equipped with a moonroof or large panoramic roof, it is best to  close the shade to help reduce heat buildup.
  • For vehicles equipped with a remote start, be sure to set the climate control system up for automatic operation so you can start the cool-down process before getting into your  vehicle.

Ford engineers have dedicated a great amount of time and energy in developing smart a A/C system, as well as helping drivers understand how to get the most from their car’s cooling systems.

Fast Facts:

  • Previous A/C cooled all of the processed air to just above freezing, then reheated the air to the desired temperature. However, Ford’s newer system cools the air down to just below the desired temperature, then reheats it slightly, which improves fuel efficiency.
  • Ford’s system is smart, too. If the sun is beating down on one side the car, the A/C’s sensors will detect an imbalance and emit cooler air on that side to help keep the overall cabin environment consistently cool and comfortable.

Service Matters:

  • It’s important to follow your vehichle’s maintenance schedule for when the cabin air filter should be replaced. Never just remove the filter; you should always replace it.
  • If your vehicle isn’t cooling as it should or cooling becomes inconsistent, bring it in for service right away.
  • After being on the road for several years, it is entirely possible some refrigerant may escape from the A/C system in your car which can result in the system not working properly. The only way to restore the system to peak its peek operating condition is to have the remaining refrigerant removed and a proper quantity of refrigerant added. It is best to have this work done at a certified dealership, such as those you can find at

Learn more about Ford’s system at:

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Ford F-150: Built Tough with Luxurious Side

Our team at The Reed Factor all agree… the Ford F-150 is one of the toughest trucks in its class with amazing hauling and towing capabilities. So, it comes as no surprise that it has been the No. 1 truck selling truck in the US for over a quarter of a century.

As the love for trucks grow, so does the discerning taste of truck buyers. The Ford F-150 Limited is a stylish truck meets the growing needs of that discerning truck customers interested in exclusivity, capability and craftsmanship. The F-150 is perfect for drivers that want to differentiate themselves from other high-series truck buyers.

It is especially appealing for those looking for innovation? That comes standard in Ford’s F-150 Limited, which includes SYNC® 3 with AppLink™, and class-exclusive1 features such as a 360-degree camera system, adaptive cruise control, quad-beam LED headlamps, remote tailgate release and multicontour massaging front seats.

Check out this video:

ford f150 limited interiorThe Ford truck is stylish inside and out.  It has exclusive exterior and interior elements including a raised LIMITED lettering on the hood, unique custom satin-chrome grille and tailgate, 22-inch wheels, genuine fiddleback eucalyptus, Mojave leather seating surfaces, unique instrument cluster face and laser-engraved VIN plate with production number.

Come check out the good looks and rugged charm available in Ford’s Ford F-150 Limited edition

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Ford Edge Garners Top Safety Rating

When you’re shopping for a vehicle — especially one for your family — safety is the top priority.  Now you’ll have one more reason to take a closer look at the new 2015 Ford Edge.

2015 Ford Edge

2015 Ford Edge

The 2015 Ford Edge, which just set a May sales record with sales up 34 percent, was awarded a five-star overall safety rating by the National Highway Traffic Safety Administration. This is the highest rating the government can give a vehicle, and it is well deserved.

An extensive suite of standard and available safety and driver-assist features help make the new Ford Edge one of the safest cars on the road. Buying a 2015 Edge by shopping online at means you can be sure that you’re getting a great deal on a vehicle that will keep you and your family safe.

The passenger cabin of the Ford Edge surrounds its occupants with features dedicated to keeping them safe. Available second-row inflatable safety belts deploy in certain collisions and distribute force across five times the surface area of a passenger’s torso than a regular seat belt. This substantially reduces the risk of head, neck, and chest injuries in the event of a crash. There is also a standard knee airbag in the front of the glove box, which improves protection for the front-seat passenger. Standard side-impact airbags and the two-row Safety Canopy System increase passenger protection even further.

The available adaptive cruise control detects decreased speed in vehicles ahead of your Ford Edge and adjusts cruising speed accordingly. If the distance is closing too fast, the available collision warning system triggers audio and visual cues and can even preemptively engage the brakes if necessary. An available front-facing camera offers a 180-degree view of what’s ahead of you; this camera feeds into the available Lane-Keeping System to combat drifting out of your lane. Additionally, the available Blind Spot Information System keeps the driver aware of their blind spots by activating an indicator light in the side mirror. This system also alerts the driver to cross-traffic when backing out of a parking space. The Electric Power-Assisted Steering increases responsiveness and control via pull-drift compensation technology, making the car more nimble and maneuverable in an emergency situation.

To learn more about the 2015 Ford Edge and other Ford SUV, Ford Cars and Ford Trucks, visit You’ll be glad you did!

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Shelby GT350: Nuts & Bolts of What Makes it Great!

At The Reed Factor, we love the Mustang, ESPECIALLY the new, gorgeous Shelby GT350. This performance vehicle has so much to offer a real driving enthusiast.  The design and driving experience comes down to the details.

Stable Stang

ford shelby rear springsLet’s start with something you may not often think about… (but Ford does) the vehicles rear springs.  They are specially developed for maximum effectiveness on the track. To make the most of the Mustang’s performance, engineers found having springs spin in different directions on each side of the car provided additional rear-end stability. The counter-spun spring led to the need for a new lower control arm design.

“When you are engineering the most track-ready Mustang of all time, you can’t take any shortcuts,” says Eric Zinkosky, suspension and vehicle dynamics technical specialist. “This isn’t an off-the-shelf solution for us – we engineered every component to perform as well as possible, both on and off the track.”

Suspenseful Side

The Shelby GT350 is the first Ford to offer a MagneRide suspension. This system allows for a wide range of adjustments in a matter of milliseconds. The system enables optimal performance for track use while not sacrificing comfort for the road.

Weight balance is essential for high-performance cornering and braking. When weight can ford shelby grillebe removed from the nose, the benefit is drastic. Ford Performance engineers created a forged carbon fiber grille opening reinforcement for Shelby GT350 that is roughly 24 percent lighter than an equivalent stamped-steel component. The reduction of weight in the nose of the car allows for enhanced balance and more predictable handing.

Slow Your Roll

ford shelby brakesThe brakes on Shelby GT350 are the most powerful brakes ever put on a production Mustang. After testing numerous brake setups, Ford Performance engineers discovered iron rotors provide improved performance and durability compared to carbon ceramic. Following several 24-hour endurance sessions, 394-milimeter front rotors and 380-milimeter rear rotors were chosen to provide stopping power for Shelby GT350.

The two-piece rotors are assembled with an offset floating-pin system that allows for improved cooling and ventilation. Combined with six-piston front and four-piston rear calipers, these brakes experience virtually no fade in torture testing.

Ford Performance engineers approached the Shelby GT350 project with the goal of addressing premium handling, which included supplying Michelin with desired longitudinal grip, lateral grip and tire wear parameters. Michelin tire engineers then formulated a unique compound of Pilot Super Sport tires for Shelby GT350 and Pilot Sport Cup 2 tires for Shelby GT350R that are designed to withstand extended track use – even in the hands of Ford’s best test drivers.

Check out more great Fords, from Mustangs to F-150s, at!

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Meet the Best in Business: Ford Transit

At, we like to keep you up to date on the latest in automotive happenings.  If you’re a Ford lover, then you know that Ford’s 2015 model year has been an impressive one with multiple models winning noted awards; the 2015 F-150 received multiple top safety awards as well as the North American Truck of the Year Award. The C-MAX Hybrid has placed on more than one list of the top green cars of 2015, and the 2015 Ford Mustang won the Vincentric Best Value for Sports Cars award.

Now, Vincentric has named the Ford Transit and Transit Connect as having the Best Fleet Value in America in six of the nine categories for vans! The Ford Transit took the top spot for full-size ½- and 1-ton passenger vans and full-size ½-, ¾-, and 1-ton cargo vans. The Transit Connect XLT was named the top Mini Passenger Commercial Van.

Ford’s Transit vans replaced the E-Series line and offers a huge variety of options for customizing it to fit a business’ exact needs. There are three roof height options and three wheelbase length options that results in a cargo-volume range from 246.7 cubic feet to 487.3 cubic feet. The passenger versions can be configured to carry 8, 10, 12, or 15 passengers comfortably. There is also a wide selection of “upfit” accessories to customize storage and cargo management.

The Transit line has also vastly improved its fuel economy, which played a large part in its selection for the Best Fleet Value awards. The available 3.5L V6 EcoBoost reportedly improves on the estimated highway mileage of the E-Series’ 6.8L V10 by 46 percent. The Transit’s standard 3.7L V6 outperforms the former standard 4.6L V8 in that category by 19 percent.

Other Ford vehicles that won their categories for Best Fleet Value in America are the Ford Taurus SE 2.0L EcoBoost for its sixth consecutive win, the Explorer XLT 2.0L EcoBoost for its third consecutive win, and the Expedition XL 2WD for its second consecutive win. Any business owners and large-volume fleet purchasers in the Houston area that are looking for quality, reliability, and value should visit Randall Reed’s Planet Ford in Humble, TX and check out our inventory!

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Ford Wins Kelley Blue Book Truck Brand Award

social.KellyBlueBookFordBestBrand2015cq5dam.web.480.480And the award goes to…. Ford (again!).  That’s right, for the 6th time of seven years, Ford has claimed Best Overall Truck Brand in the 2015 Kelley Blue Book Brand Image Awards.

This is one of many accolades for Ford since the American automaker unveiled the toughest, smartest, most capable and efficient 2015 Ford F-150.

This prestigious title wasn’t solely for the  all-new F-150; it was also based on truck shoppers’ favorable perceptions of Ford Super Duty F-250 and F-350 helped Ford clinch the award.F150_Aero_Graphic

So many awards, so little time.  Take a look at a sampling of Ford honors this year:

  • 2015 North American Truck/Utility of the Year
  • 2015 Motor Trend Truck Trend Pickup Truck of the Year
  • Automobile Journalists Association of Canada Utility Vehicle of the Year
  • Automobile Journalists Association of Canada Pickup Truck of the Year
  • Detroit News 2015 Vehicle of the Year
  • Kelley Blue Book Best Buy Truck
  • Kelley Blue Book Best Buy Overall
  • Popular Science Automotive Grand Award Winner Best of What’s New
  • 2015 MotorWeek Best Pickup Truck
  • Texas Auto Writers Association Truck of Texas
  • Texas Auto Writers Association Luxury Pickup Truck
  • Texas Auto Writers Association Full-Size Pickup Truck
  • Texas Auto Writers Association Best Technology Feature
  • Detroit Free Press Truck of the Year
  • New England Motor Press Association Yankee Cup
  • Automotive Fleet Magazine 2014 Fleet Truck of the Year
  • Motor Press Guild 2014 Innovation Vehicle of the Year Over $30K
  • AutoGuide 2015 Reader’s Choice Truck of the Year
  • New Car Test Drive 2015 Truck of the Year
  • Ruedas ESPN Best Full-Size Pickup Truck
  • 2015 Detroit News Reader’s Choice NAIAS Awards Most Innovative
  • Automotive Science Group
    – 2015 Best All-Around Performance Award Winner
    – Best Full-Size Truck of 2015
    – Smallest Carbon Footprint
  • Urban Wheel Award for Urban Truck of the Year
  • Green Car Technology Award
  • 2015 Most Popular Awards – Large Truck category
  • Detroit Free Press Automotive Leadership Award – Engineering and Technology category
  • Greater Atlanta Automobile Media Association Best Pickup/SUV

You can more via Kelley Blue Book’s site: To shop online for your next new Ford F-150, F-250, or any car or SUV, visit!

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