From Mechanic to American Mega-Dealer
Meet Randall & Sherry Reed, Owners
Randall Reed and Sherry Reed are the owners of Randall Reed’s Planet Ford on I-45 in Spring, Texas. Mr. Reed is the CEO and founder of the World Class Automotive Group, Starbase Aviation and Reed Enterprises. The family, which includes the Reed’s three children: Steven, Shelby and Austin; is proud to own one of the largest, privately held, award-winning dealer groups in the country with locations in greater Houston, Garland, Dallas and Huntsville, Texas, as well as Oklahoma City, Oklahoma.
For over 20 years, Mr. Reed has been recognized as one of the Top-100 Mega Dealers in the United States by Wards Dealer Business. Mr. Reed, along with his wife, Sherry, have built a highly successful, Texas and Oklahoma based automotive dealership group on the foundation of managing from the ground up with over 35 years of automotive experience. He began as a diesel engine mechanic in the late 1970s and progressed through sales, finance and management. Mr. Reed leveraged his hands-on training, along with his many incredible business partners, into creating today’s award-winning sales organization.
Planet Ford in Spring is the proud recipient many top honors including the highly coveted Triple Crown award, which is given to only the elite 30 dealers in the nation. In order to be recognized, a dealership must receive all of Ford’s top awards, which include: the President’s Award for customer service; the Ford One Hundred Club, an honor based on vehicle sales; and the Ford Customer Service Premiere Club. Planet Ford is also the No. 1 selling Ford dealership in the Greater-Houston area and has held that prestigious title for more than 13 years. The group is also the recipient of more than 30 top honor sales and service awards over the past 25 years.
The Reeds and their partners have transformed the automotive experience with their concept for “autotainment.” They have evolved the traditional automotive purchasing process of goods and services into a distinctive experience-centered environment, revolutionizing the sales and service process for the new millennium.
Along with famed designer F. Michael Graves, Mr. Reed created one of the most unique automotive sales and service experience themed dealership, eliminating the negative connotation of “us against them” when purchasing or servicing a vehicle. Many processes and environmental zones were eliminated. Other areas were enhanced to substantially improve the overall experience many customers reported not liking, such as lack of parking to things they wanted like play areas and restaurant quality refreshments. The group hired the top specialists in the world to design and build their very distinct and successful autotainment mall dealerships.
Starbase Jet started in the late 1990s with one jet aircraft, partner Joel Brookshire and a burning desire to recreate Mr. Reed’s incredible automotive story in another transportation-based industry.
Mr. Reed is the founder and CEO of Starbase Jet, a leading jet charter, sales and management service that provides worldwide flight authorization and holdings. Mr. Reed has worked in the aviation business since 1999 and is an accomplished ATP-rated pilot. Along with a top-notch team of aviation professionals, Starbase Jet is recognized as one of the industry’s best and is the recipient of the industries highest rating.
Prestigiously Rated Aviation
Starbase Jet has provided leadership and value to private jet travelers for more than a decade. During that time, it has received the prestigious Platinum rating by ARG/US. This is an accreditation earned by only 10 percent of jet charter operators. The Platinum rating is ARG/US highest level of quality ratings and is only awarded to air charter operators who have demonstrated successful implementation of the industries best safety practices for both operations and for maintenance.
In addition, Starbase Jet is IS-BAO (The International Standard for Business Aircraft Operations) certified by the IBAC (International Business Aviation Council). As an IS-BAO certified IBAC member, the company meets stringent requirements and upholds the code of best practices designed to help flight departments worldwide achieve high levels of safety and professionalism. To learn more about the company, visit www.StarbaseJet.com.
Giving Back to the Community
The Reeds believe it’s crucial to give back to the communities in which they work and live. In addition to the World Class Automotive Operation charitable endowment, which has made many considerable donations to multiple organizations; each of the Reed’s dealerships also work with local and national charities.
Growing up in an economically challenged home, Mr. Reed knows how important it is for businesses to extend opportunities to area families and youths in order to preserve and strengthen local communities.
Each location sponsors and participates in local events, various school fundraisers and supports a variety of programs for children and families. “When we all give a little, we can help a lot for both the future of our kids and our community,” said Mr. Reed.
Keys to Success
Mr. Reed has a simple equation for success: hard work, honesty and treating people fairly. Every day, the family-owned business works hard to instill solid philosophies, beliefs and morals throughout all facets of its operations.
Working at the young age of 12, Mr. Reed built a foundation for his strong work ethic and appreciation for every hard-earned dollar. Working his way up through the automotive ranks from mechanic to dealer, gave him a unique advantage in the business. “The diversity of my experiences have allowed me to have a real understanding of every facet of our business and how to create a better customer experience,” said Mr. Reed. “At the end of the day, that’s what it is about — how well we help our customers.”
Ultimately, Mr. and Mrs. Reed attribute all of their success to all of the loyal consumers. “There are thousands of customers to whom Sherry and I owe everything in business,” he said. “God has blessed us. We’ve been married and successful in business for well over 25 years, have three wonderful children and get to work with amazing people everyday. I am very thankful.”