Ford & Lincoln Rank in Top Five Brands in J.D. Power Initial Quality Study

Ford and Lincoln have been making a lot of big advancements in their new 2019 and 2020 models. Hard work pays off, for the first time both Ford and Lincoln have been ranked among the top five automotive brands in the United States. J.D. Power U.S. Initial Quality Study thanks the success to overall quality improvements that are outpacing the industry.

J.D. Power Initial Quality Study, now in its 33rd year, the study measures vehicle quality by analyzing problems reported by owners in the first 90 days of ownership.

Courtesy of Ford Media

Ford nameplates ranking tops in their segments are Ford Ranger for midsize pickups and Ford Fusion for midsize cars. The Ranger went on sale in January, and this marks the first time the midsize pickup has earned an Initial Quality Study award since 2006.

“When it comes to quality, the all-new Ranger delivers on our Built Ford Tough promise to our customers,” says Linda Cash, Ford vice president, global quality. “To have both Ford and Lincoln rank among the top five brands affirms our commitment to delivering the best cars, SUVs and trucks for our owners.”

For Ford, the following are the top three of their respective segments.

  • Ford F-150
  • Super Duty
  • Escape
  • Expedition
  • Flex

Combined, Ford and Lincoln have 10 top-three models in the study.

Lincoln Motor Company’s top-three models include:

  • Navigator
  • Nautilus
  • MKC
Courtesy of Lincoln Media

Lincoln’s strong SUV lineup drove first-quarter sales up 11.2 percent, with the new Navigator posting a 10 percent gain. Lincoln’s SUV momentum is expected to continue as two new SUVs, the Aviator and Corsair –prepare for launch this year.

Ford and Lincoln have put their competitors to the test. To get your hands on of the top ranking Ford or Lincoln vehicles, visit ReedHasIt.com. And Stay connected to The Reed Factor for more automotive news you can use.

This entry was posted in J.D Power Award, J.D. Power Initial Quality Study and tagged , , , . Bookmark the permalink.

Comments are closed.