The Reed Factor has learned, Ford dealers will now have access to Ford Customer Service Division’s all new Omnicraft brand. It is a complete family of parts to sell and to service all makes of vehicles as the .

Adding Omnicraft to Ford’s family of parts line to also cover non-Ford vehicles means an improved customer experience through competitive pricing, quality and convenience.

“Omnicraft is a significant benefit to any vehicle owner who needs parts or to have their vehicle serviced,” said Frederiek Toney, president, Global Ford Customer Service Division. “Now, owners of non-Ford vehicles have access to quality parts at a competitive price, backed by Ford and installed by Ford’s world-class certified technicians.”

For launch, Ford focused on developing the most commonly requested parts at a competitive price. Initial offerings include oil filters, brake pads and rotors, loaded struts, and starters and alternators.

“Today, 1,500 parts numbers are available with plans to eventually reach approximately 30 parts categories and 10,000 parts,” Toney said. “We targeted the most requested parts first to provide our dealers with a solid foundation of inventory.”

At launch, Omnicraft parts will be available at Ford and Lincoln dealerships and will roll out to other Ford Authorized Distributors throughout 2017.

Omnicraft is the first new brand offered by FCSD in 50 years and is an important growth opportunity for dealerships as they will be able to sell parts and offer service for all vehicles. Ford also offers its Motorcraft® complete line of replacement parts for Ford vehicles.

For more your Ford parts, visit


Randall Reed Signs Lease for Love Field’s DalFort Property

The all-new Braniff Centre Coming in Spring 2019

The All-New Braniff Centre Coming in Spring 2019

Randall Reed, the CEO of Reed Enterprises announced a lease has been signed and submitted to the City of Dallas as the company prepares to launch a massive $134 million renovation. Reed Enterprises has grand redevelopment plans for the 28-acre property and DalFort building site known in the Dallas/Fort Worth area as the Braniff Operations and Maintenance Building at Love Field. Mr. Reed’s signature is a pinnacle point of a four-and-a-half-year commitment that will bring back life to this long dormant and deteriorating gem on Lemmon Avenue.

“We are ecstatic, to say the least!” said Mr. Reed, “After years of tribulations, challenges, and failures, we finally have achieved success. Our steadfast commitment and determination to rehabilitate this historical landmark, which has sat vacant for nearly 15 years, has finally come to fruition.” Submission of the property lease marks the beginning in the next leg of an incredible journey that will fulfill a vision to resurrect a diamond in the rough and bring economic growth and development to the city of Dallas.

The Braniff Centre will be a multifaceted complex encompassing an elite, Trustmark designed Lincoln automotive dealership. It will be the first of its kind to be built. In addition, the complex will house Reed Enterprises’ world headquarter, a brand new private aviation FBO, aviation maintenance services and over 300,000 sq. ft. of hangar space. The centre attractions go beyond just automotive and aviation, it will also offer a distinctive, full-service business hotel, retail shops, as well as both high-end and quick, casual dining restaurants.

The new Braniff Centre will bring revitalization while preserving the historical architecture of the Braniff Operations and Maintenance building as a memorial event space for the enjoyment and utilization of generations to come.

“This is a massive undertaking of preservation and progress,” says Mr. Reed. “Completion of the private aviation services, hangar spaces and the Braniff memorial is anticipated to be in the spring of 2019.  The commercial development’s full completion is expected the following summer of 2020.”

About Randall Reed

Randall Reed and Sherry are owners and founders of Reed Enterprises, which encompasses World Class Automotive Group, Reed Enterprises Love Field, Starbase Jet and Reed Aviation.  Learn more at

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Fed Up with Traffic? New Fusion Reduces Road Woes

2017 Ford Fusion Available with Stop and Go Technology

2017 Ford Fusion Available with Stop and Go Technology

One thing everyone at The Reed Factor can agree on, stop and go traffic most of us encounter every day is maddening.  While, there’s no vehicle that can prevent aggravating traffic congestion, Ford is adding something new to help make traffic less stressful.

The 2017 Ford Fusion will now be available with new stop-and-go technology that piggybacks on the existing adaptive cruise control feature, can help drivers experience less stress on the road. When activated stop-and-go automatically accelerates and brakes for the driver while maintaining a safe distance from the vehicle ahead.

According to the 2015 Urban Mobility Scorecard released by Texas A&M Transportation Institute, America’s drivers spent 6.9 billion hours stuck in traffic in 2014, an average of nearly an hour a week wasted. Drivers fighting traffic in the most gridlocked cities – New York, Los Angeles and Washington, D.C. – found it significantly worse, losing nearly an hour and a half, sometimes more.

Now, whether on a long-distance trip or the daily commute, customers of the 2017 Fusion equipped with adaptive cruise control with stop-and-go technology can drive with less stress.

Using dedicated steering wheel buttons, adaptive cruise control with stop-and-go allows drivers to set cruise control speed and following distance from the vehicle ahead. The semi-autonomous technology can automatically adjust the set speed for comfortable travel – much like a human driver would – bringing the car to a full stop when traffic halts. If the car has to stop for more than three seconds, the driver can tap the resume button or accelerator and the car returns to its preset speed. This assures the driver is paying attention in the event of a long pause in traffic.

Adaptive cruise control employs a combination of sensors and software. When activated, the technology uses an advanced radar-and-camera based system, which reads the road every 50 milliseconds – tracking traffic and adjusting Fusion’s cruise control according to traffic flow. In slow traffic, with minimal driver input, the car can automatically brake itself to a stop, then resume travel up to set speed and following distance.

“When testing this system, we traveled to cities like Chicago and Los Angeles, heading straight for the worst possible congestion,” says Scott Lindstrom, Ford driver-assist technologies manager. “It was important for us to test this system under conditions the average driver encounters every workday.”

Adaptive cruise control with stop-and-go is a great tool for dealing with traffic, but for unpredictable moments Pre-Collision Assist with Pedestrian Detection, part of the overall technology, employs the same sensors and camera to watch the road ahead for potential collisions with a vehicle or pedestrian. When a situation is detected, the system provides a visual and audible warning to the driver, pre-charges the brakes and, if necessary, can then automatically apply up to full braking force. This can help reduce the severity of, or even eliminate, some frontal collisions.

The 2017 Fusion is the first Ford vehicle in North America to offer adaptive cruise control with stop-and-go and Pre-Collision Assist with Pedestrian Detection – among 20 driver-assist technologies available across the entire Fusion lineup, including Fusion Hybrid and Fusion Energi. Stop-and-go will be added to three new Ford products within the next two years.

The new Fusion arrives at Ford dealers this spring. When you’re ready to shop for your new Ford, visit!

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Popular Mechanics Names Shelby GT350R Mustang Sports Car of the Year

Screen Shot 2016-05-20 at 2.37.31 PMThe Ford Shelby® GT350R Mustang, perhaps one of the most iconic performance vehicles of all time, has been named Popular Mechanics Sports Car of the Year. The Reed Factor would have to agree, especially after seeing the latest offerings.

Popular Mechanics said the Ford Shelby GT350R was selected from among a long list of contenders because it pushes the boundaries of what an American sports car can be.

The iconic sports car features a unique, high-revving flat-plane crankshaft 5.2-liter V8 produces 526 horsepower and 429 lb.-ft. of torque – the most powerful naturally aspirated Ford production engine ever for the most track-capable, street-legal Mustang ever built.

To learn more, visit To shop for the latest Fords or pre-owned vehicles, visit!

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Ford Driving Dreams Tour Fuels Education

The Reed Factor is excited to see several World Class Automotive Group dealerships working in tandem with  the Ford Motor Company ii offering students the opportunity to apply for college scholarships.

Ford Motor Company Fund and Ford dealers, like Prestige Ford in and Planet Ford, have teamed up to make education a priority in select areas by providing Ford Driving Dreams scholarships to students who attend high schools where Ford operates.

High school students have the opportunity to receive scholarship(s) worth $2,000 each. The scholarships are part the Ford Motor Company Fund’s flagship education initiative which brings inspiration and education resources to more than 35,000 high school, middle school, and elementary school students. The Ford Driving Dreams Tour is designed to motivate students to read at an early age, complete high school on time and pursue higher education.

The tour includes book donations, scholarships, grants, motivational pep rallies, and an essay contest in which thousands of students are invited to share their dreams. Ford Fund implements each program with partners in each market to address local education and community needs.

The application deadline to apply is March 7, 2016. For more information or to fill out an application, visit:

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New Year, New Ways to Help Community

It’s a New Year and as many look at their resolutions, at The Reed Factor, we like to look at ways to do more good.

For example, at Planet Ford in Spring, Texas and our team greatly enjoy helping our local community partners, including the Rotary Club of The Woodlands. This week’s meeting did not follow the typical meeting agenda. Instead, The Woodland Rotarians used their time to support STOP HUNGER NOW. Together, we packaged meals through a fun, hands-on assembly line process. When it was all said and done, nearly 10,000 meals had been assembled.

Each dehydrated meal is highly nutritious and comprises of rice, soy, vegetables, flavoring and essential vitamins and minerals. Each care package provides a reasonable serving for six and can be transport, stored and distributed to those in need.

STOP HUNGER NOW is a significant contributor in domestic and international disaster response efforts. The organization provides more than 5 million meals and 400 tons of aid to support the victims of the Haiti earthquake in 2010 and nearly 200,000 meals to victims of Hurricane Sandy in 2012.

At Planet Ford in Humble… here is one way they are helping.

mosaic charitable organization 11.56.27 PMMOSAIC Program students like Cole Nelson are working hard to have a successful life, but getting to work used to be a challenge for him. Imagine going to a job interview on a school bus or in a van that breaks down? That was a reality for him and for dozens of other students in the MOSAIC program.

“We would ask is there a van available, is there a vehicle available?” said Robin Pullen, MOSAIC teacher.

These are students between the ages of 18 and 22 that work every day to learn life skills needed for the post-secondary world. They would use district school buses and old maintenance vans as their transportation from point A to point B.

“We appreciate the white vans more than anyone will ever know, but they are smelly, and they are old, they are nasty, the doors don’t close, and the dash falls off, and the air doesn’t work,” said Pullen.

Their need was obvious, but the students desire to succeed would surpass it. On September of 2013, the owner of Planet Ford saw the need and decided to act.

When you see the children, and you see their need, it is our responsibility and our duty to make sure that they fulfill their needs; at that point Randall said, let’s just give them an expedition,” said Chuck Kramer, Planet’s Ford General Manager.

At Prestige Ford in Garland, Texas…

The community team is working with the Good Samaritans of Garland to help those in need with food and clothing drives.  They are are also working with area schools as we prepare for the Ford Drive Your Dreams campaign to help kids with everything from books to scholar ships.


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Ford Named Blue Ribbon Co. by Fortune

Ford Motor Co. is the the only automaker on the Blue Ribbon list. The American automotive company has appeared on four Fortune lists this year:

  • No. 42 on Change the World
  • No. 27 on the Global 500
  • No. 9 on the Fortune 500
  • No. 6 in the motor vehicles industry on the list of the World’s Most Admired Companies

This year’s Blue Ribbon Companies ranking is comprised of 25 companies — the most in any year. To shop for your new or pre-owned Ford, visit

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The Reed Factor Lights Up for Project Green Light

veterans day project green light planet ford
The Reed Factor
and the Randall Reed’s family of dealerships salute all who have served the USA.  Our award-winning team would like to extend our true appreciation to all of the amazing men and women who have and are provided their service to our nation. From sales to service, we are proud to have many people who work in our dealership that have served our country and/or have loved who are currently serving.

Chuck Kramer, GM/OP, shows his Project Green Light shirt off that the team is wearing this Veterans Day.

Chuck Kramer, GM/OP of Planet Ford in Humble, TX location, shows his Project Green Light shirt off that the team is wearing this Veterans Day.

This week, we all not only pause to reflect, remember and be thankful this Veterans Day, we are lighting up the nights in green (aka Project Greenlight) to show our support across the great state of Texas at all of our locations.

In addition, Ford Motor Co. is showing their appreciation for all who have provided their honorable service to our country. Ford is providing a Ford Military $500 Bonus Cash Offer*! This exclusive offer is good toward the purchase or lease of an eligible new Ford or Lincoln vehicle.

*Available only to active members, retirees, veterans within 180 days of separation, and immediate family members of U.S. Army, Navy, Air Force, Marines, Coast Guard, National Guard or Reserve who are U.S. residents.  Proof of affiliation and driver’s license required. Limit one offer per military. Member or qualifying relative. May not be combined with other private offers. Take new retail delivery from dealer stock by 1/4/2016. See dealer for details.

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Steering New Technology in Ford Vehicles

Ford Adapative Steering on 2016 EdgeFord is always at the helm of automotive innovation. So, it’s no surprise to the team at at The Reed Factor, when the 2016 Ford Edge lands on the showroom later this year, Ford will introduce the company’s innovative new technology set to redefine the idea of “power steering.”

The American automaker’s new adaptive steering will now make it easier for drivers to maneuver their SUV at low speeds while making the vehicle more enjoyable to drive and even more agile at higher speeds. Adaptive steering will be standard on Edge Sport and available on Edge Titanium.

“First and foremost, all Ford Motor Company products have to offer a great driving experience,” according to Raj Nair, the Ford group vice president, Global Product Development. “This technology can help make vehicles easy to maneuver and fun to drive.”

Ford’s new adaptive steering changes the ratio between the driver’s actions at the wheel  and how much the front wheels turn. In vehicles without the technology, this is a fixed steering ratio. With adaptive steering, the ratio will be continually changing as the vehicle’s speed changes which optimizes the steering response in all conditions.

So when the vehicle is at lower speeds, for example: pulling into a parking space or maneuvering in tight areas, fewer turns of the steering wheel are required. Adaptive steering makes the vehicle more agile and easier to turn as it dials more steering into the road wheel.

At highway speeds, the system optimizes steering response, letting the vehicle react more smoothly to each steering input.

The system – created in collaboration with engineers from TKAG, a Germany-based automotive supplier – uses a precision-controlled actuator placed inside the steering wheel, and requires no change to a vehicle’s traditional steering system.

The actuator – an electric motor and gearing system – can essentially add to or subtract from a driver’s steering inputs. The result is a better driving experience at all speeds, regardless of vehicle size or class.

After rolling out on the 2016 Edge, adaptive steering will be available for other Ford and Lincoln vehicles in the future. It is also being introduced in Europe, initially on Ford S-MAX and Galaxy.

When you’re ready to get your new Ford or pre-owned card, truck or SUV, shop online anytime at!

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Ford Offers Hot Weather A/C Tips

Temperatures this time of year are hot, hot, hot. It’s crucial that you’re car, truck or SUV’s air conditioning system is working properly to keep you cool — especially on during your summer road trips.

Quick Tips:

  • Did you know that selecting a lighter exterior color and/or a lighter interior color can aid in reducing heat buildup in your parked vehicle?
  • When you get into your car, lower the windows for a few minutes to allow the hot air to be pushed out of the vehicle.
  • Don’t hold back on the A/C, set it to max to help  quickly cool down the vehicle.
  • If you get too cold, don’t switch the A/C on and off; instead set the temperature or fan speed to help keep the temperature both comfortable and consistent.
  • For some the challenge is that it is too cold in the front, and not cool enough in the back of the vehicle. Instead of shutting the A/C vents in the front, redirect them to the ceiling or sides of the vehicle to keep air flowing to the rear.
  • When the temps do betting to cool down, consider the option of driving around town with the A/C off and the windows rolled down.
  • Park in the shade whenever possible and utilize a reflective windshield shade. It can greatly aid in the reduction of heat buildup in a parked vehicle. Cabin temperature at startup will be much lower, and temperature comfort will be achieved much sooner on your drive.
  • If your vehicle is equipped with a moonroof or large panoramic roof, it is best to  close the shade to help reduce heat buildup.
  • For vehicles equipped with a remote start, be sure to set the climate control system up for automatic operation so you can start the cool-down process before getting into your  vehicle.

Ford engineers have dedicated a great amount of time and energy in developing smart a A/C system, as well as helping drivers understand how to get the most from their car’s cooling systems.

Fast Facts:

  • Previous A/C cooled all of the processed air to just above freezing, then reheated the air to the desired temperature. However, Ford’s newer system cools the air down to just below the desired temperature, then reheats it slightly, which improves fuel efficiency.
  • Ford’s system is smart, too. If the sun is beating down on one side the car, the A/C’s sensors will detect an imbalance and emit cooler air on that side to help keep the overall cabin environment consistently cool and comfortable.

Service Matters:

  • It’s important to follow your vehichle’s maintenance schedule for when the cabin air filter should be replaced. Never just remove the filter; you should always replace it.
  • If your vehicle isn’t cooling as it should or cooling becomes inconsistent, bring it in for service right away.
  • After being on the road for several years, it is entirely possible some refrigerant may escape from the A/C system in your car which can result in the system not working properly. The only way to restore the system to peak its peek operating condition is to have the remaining refrigerant removed and a proper quantity of refrigerant added. It is best to have this work done at a certified dealership, such as those you can find at

Learn more about Ford’s system at:

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